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Developing Successful Contests

This is the second article in our new Event Presentation category, including recent research on successful contests.It’s amazing for me to see so many contests poorly presented and executed during...

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5 Tips for a Successful Sales Campaign

Every sales campaign has thousands of moving parts. Challenges abound to coordinate and communicate with all other interested parties. Have you ever tried explaining everything you do to the PR...

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Eight Simple Steps to Generate ROI on Premium Seats

By Bill Boyce, President, Texas LegendsYou need to know how and why premium seats work because it will help you generate a return on your premium seat investment. We all know that to increase sales we...

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Using Internal Messaging to Keep Your Sales Team on the Same Page

In today's world of immediate messaging from every source possible, it is critical that sales people deliver a consistent message to all customers both internally and externally. Our world changes so...

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Interviews in Fast Forward

Looking through resumes is time consuming, especially with as competitive as the sports industry has become in recent years. Because of that, these candidates are more creative with the ways they are...

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Ticket Sales: Five Reasons You Should Be Good With Social Media

You can be successful in ticket sales if you stay focused on two things:1. Understanding your customers, and 2. Knowing how to develop new potential clients. An account executive uses every tool...

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