Every sales campaign has thousands of moving parts. Challenges abound to coordinate and communicate with all other interested parties. Have you ever tried explaining everything you do to the PR department? To ownership? I have and I’ve found explaining the complexity of campaigns to be very difficult. Therefore, I went back through all of our successful campaigns and synthesized five elements present in each. Regardless of how sophisticated the campaign may be, these five elements remained consistent. While the actions may change for each campaign, the steps do not.
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